Genius Pub-lications

Once upon a time people thought the earth was flat.

After a deep dive in the Media Labs our chemists hit the Genius Pub to swap breakthroughs and shake up the game. This is where the real alchemy happens—breaking down trends, mixing ideas and publishing marketing moves that actually drive results.

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Genius Pub-lications

Get the latest insights from our Research Lab to your inbox.

Choosing the Right Marketing Agency for Your Business

Choosing the Right Marketing Agency for Your Business Estimated Reading Time: 8 minutes Key Takeaways Assess experience through industry-specific case studies. The best agencies offer a comprehensive range of services. Transparency in pricing is crucial for evaluating value. Feedback from various sources can offer valuable insights. Opt for agencies with proven market expertise. Table of…

Mastering Local Advertising: How to Combine SEO, Paid Ads, and Community Power for Maximum Impact

Mastering Local Advertising: How to Combine SEO, Paid Ads, and Community Power for Maximum Impact *Estimated Reading Time: 7 minutes* Key Takeaways Mastering local advertising is crucial for small business survival. Effective strategies create a bridge to community awareness and customer loyalty. A blend of digital marketing and local engagement drives growth. Table of Contents…

How to Improve My Business Website: A Strategic Guide for Better Performance

How to Improve My Business Website: A Strategic Guide for Better Performance *Estimated Reading Time: 10 minutes* Key Takeaways Best practices in web design for conversions Effective SEO strategies Website speed optimization tips Choosing the right platform for your business Creating high-converting landing pages Table of Contents Best Website Design Practices for Conversion SEO Optimization…

How to Hire the Right Marketing Consultant (Without Getting Burned)

How to Hire the Right Marketing Consultant (Without Getting Burned) Let’s cut to the chase – your business needs marketing muscle, but hiring the wrong “expert” can burn cash faster than a failed Super Bowl ad. Whether you’re scaling up or just getting started, this guide will help you navigate the marketing talent landscape without…

From Legacy to Lost: Jaguar’s Identity Crisis

This breakdown came straight out of the Chemist Media lab — where we dissect what works, what doesn’t, and why it matters. Originally published here: From Legacy to Lost: Jaguar’s Identity Crisis | LinkedIn this opinion piece is not to take shots, but to spotlight the gap between creative ambition and brand accountability. It’s not…

The AI Revolution in Digital Marketing: A Complete Guide to Transforming Your Strategy

The AI Revolution in Digital Marketing: A Complete Guide to Transforming Your Strategy Estimated Reading Time: 8 minutes Key Takeaways Understand how AI is transforming digital marketing strategies. Learn practical ways to implement AI in ad targeting and customer segmentation. Discover the best AI tools suitable for small businesses. Table of Contents Introduction to AI…

How to Fix a Bad Online Reputation: Proven Strategies for Recovery

How to Fix a Bad Online Reputation: A Complete Recovery Guide Estimated Reading Time: 10 minutes Key Takeaways Understanding the root causes of a bad online reputation is essential before taking action. Own up to past mistakes and take responsibility to rebuild trust. Implement effective strategies like creating positive content and engaging with your audience.…

Small Business Marketing Success Stories: Real-World Wins

Small Business Marketing Success Stories: Real-World Wins Looking for some marketing inspiration? Get ready to dive into some seriously impressive small business marketing success stories that’ll have you itching to level up your own strategy. From creative digital campaigns to local advertising wins, these real-world examples prove that with the right approach, small businesses can…

Marketing Strategies for Startups: That Work!

Marketing Strategies for Startups: That Work! Estimated Reading Time: 10 minutes Key Takeaways Startups can overcome marketing challenges with creative and cost-effective strategies. Focusing on digital marketing channels, which can be affordable, can lead to a degree of scalable growth. Leveraging personal networks and creating compelling offers helps in acquiring first customers. Consistent evaluation and…

Best Lead Generation Strategies for Small Businesses: A Comprehensive 2024 Guide

Best Lead Generation Strategies for Small Businesses: A Complete Guide for 2024 Estimated Reading Time: 10 minutes Key Takeaways Understanding the importance of lead generation for small businesses. Distinction between paid and organic lead generation strategies. Seven proven strategies for effective lead generation. Maximizing digital advertising and PPC for lead generation. Utilizing automated tools to…

Best Digital Marketing Agencies Near Me: Your Ultimate Guide to Choosing the Right Partner

Best Digital Marketing Agencies Near Me: Your Complete Guide to Finding the Perfect Partner Estimated Reading Time: 10 minutes Key Takeaways Understand the different types of digital marketing agencies to choose the right partner. Evaluate agencies based on experience, expertise, communication, and cost. Decide between hiring an agency or building an in-house team based on…

How to Combine Online and Offline Marketing: Strategies for Seamless Multi-Channel Success

How to Combine Online and Offline Marketing: A Complete Guide for Modern Businesses Estimated Reading Time: 7 minutes Key Takeaways Combining online and offline marketing is crucial for modern businesses to maximize reach and engagement. Understanding and leveraging both digital and traditional marketing channels can lead to higher ROI. Consistency in brand messaging across all…

The Best Marketing Strategies for Regional Businesses to Achieve Growth and Success

The Best Marketing Strategies for Regional Businesses: A Complete Guide Estimated Reading Time: 8 minutes Key Takeaways Understanding the unique dynamics of regional markets is essential for business growth. Community engagement and local partnerships strengthen brand presence in regional areas. Localized content and targeted digital advertising enhance relevance and reach. Scaling marketing efforts requires automation…

Best SEO Strategies for Small Businesses to Boost Online Visibility

Best SEO Strategies for Small Businesses Estimated reading time: 10 minutes Key Takeaways Effective SEO strategies are essential for small businesses to stand out online in 2025. Understanding the differences between local SEO and traditional SEO helps tailor marketing efforts. Optimizing Google My Business enhances local search visibility. Using high-volume local SEO keywords attracts more…

How Effective is Car Wrap Advertising for Small Businesses?

How Effective is Car Wrap Advertising for Small Businesses? Estimated reading time: 8 minutes Key Takeaways Car wrap advertising offers significant daily exposure, reaching up to 70,000 impressions per day. It’s a cost-effective marketing strategy with a low cost per impression, ideal for small businesses. Vehicle wraps have a high recall rate, with 97% of…

Local Radio Advertising Strategies: Boost Your Business Reach

Local Radio Strategy to Boost Your Business Reach Estimated reading time: 7 minutes Key Takeaways Local radio advertising effectively targets local audiences for small businesses. It is a cost-effective medium compared to digital and traditional advertising. Identifying target audience and choosing effective time slots enhance ad success. Storytelling and local relevance increase listener engagement. Radio…

How Effective is Car Wrap Advertising? A Complete Guide for Small Businesses

How Effective is Car Wrap Advertising? A Complete Guide for Small Businesses Estimated reading time: 10 minutes Key Takeaways Car wrap advertising can generate up to 70,000 daily impressions. Offers high return on investment (ROI) and cost-effectiveness for small businesses. Effective design practices enhance the impact of car wraps. Car wraps boost brand visibility and…

What’s Ahead for Local Business in 2025? Trends & Smart Ideas

As we move into 2025, the local advertising landscape is shifting faster than ever. Consumers are more fragmented across platforms, traditional media is evolving, and digital ad costs continue to fluctuate. The challenge? Maximizing ad effectiveness while maintaining a strong local presence. For businesses looking to reach the right audience, make every ad dollar work…

Have a marketing problem to solve?
We're here to help.

E: hello@chemistmedia.com
P: 214-865-9003

Have a marketing problem to solve?
We're here to help.

E: hello@chemistmedia.com
P: 214-865-9003

Have a marketing problem to solve?
We're here to help.

E: hello@chemistmedia.com
P: 214-865-9003

Have a marketing problem to solve?
We're here to help.

E: hello@chemistmedia.com
P: 214-865-9003