After a deep dive in the Media Labs our chemists hit the Genius Pub to swap breakthroughs and shake up the game. This is where the real alchemy happens—breaking down trends, mixing ideas and publishing marketing moves that actually drive results.
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Genius Pub-lications
After a deep dive in the Media Labs our chemists hit the Genius Pub to swap breakthroughs and shake up the game. This is where the real alchemy happens—breaking down trends, mixing ideas and publishing marketing moves that actually drive results.
Get the latest insights from our Research Lab to your inbox.
Thanks for subscribing! Please check your email for further instructions.
After a deep dive in the Media Labs our chemists hit the Genius Pub to swap breakthroughs and shake up the game. This is where the real alchemy happens—breaking down trends, mixing ideas and publishing marketing moves that actually drive results.
Choosing the Right Marketing Agency for Your Business
Choosing the Right Marketing Agency for Your Business Estimated Reading Time: 8 minutes Key Takeaways Assess experience through industry-specific case studies. The best agencies offer a comprehensive range of services. Transparency in pricing is crucial for evaluating value. Feedback from various sources can offer valuable insights. Opt for agencies with proven market expertise. Table of…
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Mastering Local Advertising: How to Combine SEO, Paid Ads, and Community Power for Maximum Impact
Mastering Local Advertising: How to Combine SEO, Paid Ads, and Community Power for Maximum Impact *Estimated Reading Time: 7 minutes* Key Takeaways Mastering local advertising is crucial for small business survival. Effective strategies create a bridge to community awareness and customer loyalty. A blend of digital marketing and local engagement drives growth. Table of Contents…
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How to Improve My Business Website: A Strategic Guide for Better Performance
How to Improve My Business Website: A Strategic Guide for Better Performance *Estimated Reading Time: 10 minutes* Key Takeaways Best practices in web design for conversions Effective SEO strategies Website speed optimization tips Choosing the right platform for your business Creating high-converting landing pages Table of Contents Best Website Design Practices for Conversion SEO Optimization…
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How to Hire the Right Marketing Consultant (Without Getting Burned)
How to Hire the Right Marketing Consultant (Without Getting Burned) Let’s cut to the chase – your business needs marketing muscle, but hiring the wrong “expert” can burn cash faster than a failed Super Bowl ad. Whether you’re scaling up or just getting started, this guide will help you navigate the marketing talent landscape without…
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From Legacy to Lost: Jaguar’s Identity Crisis
This breakdown came straight out of the Chemist Media lab — where we dissect what works, what doesn’t, and why it matters. Originally published here: From Legacy to Lost: Jaguar’s Identity Crisis | LinkedIn this opinion piece is not to take shots, but to spotlight the gap between creative ambition and brand accountability. It’s not…
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The AI Revolution in Digital Marketing: A Complete Guide to Transforming Your Strategy
The AI Revolution in Digital Marketing: A Complete Guide to Transforming Your Strategy Estimated Reading Time: 8 minutes Key Takeaways Understand how AI is transforming digital marketing strategies. Learn practical ways to implement AI in ad targeting and customer segmentation. Discover the best AI tools suitable for small businesses. Table of Contents Introduction to AI…
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How to Fix a Bad Online Reputation: Proven Strategies for Recovery
How to Fix a Bad Online Reputation: A Complete Recovery Guide Estimated Reading Time: 10 minutes Key Takeaways Understanding the root causes of a bad online reputation is essential before taking action. Own up to past mistakes and take responsibility to rebuild trust. Implement effective strategies like creating positive content and engaging with your audience.…
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Small Business Marketing Success Stories: Real-World Wins
Small Business Marketing Success Stories: Real-World Wins Looking for some marketing inspiration? Get ready to dive into some seriously impressive small business marketing success stories that’ll have you itching to level up your own strategy. From creative digital campaigns to local advertising wins, these real-world examples prove that with the right approach, small businesses can…
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Marketing Strategies for Startups: That Work!
Marketing Strategies for Startups: That Work! Estimated Reading Time: 10 minutes Key Takeaways Startups can overcome marketing challenges with creative and cost-effective strategies. Focusing on digital marketing channels, which can be affordable, can lead to a degree of scalable growth. Leveraging personal networks and creating compelling offers helps in acquiring first customers. Consistent evaluation and…
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How to Set Up Retargeting Ads: Step-by-Step Guide to Boost Conversions and ROI
How to Set Up Retargeting Ads: A Comprehensive Guide for E-commerce and Service Businesses Estimated Reading Time: 8 minutes Key Takeaways Retargeting ads help reconnect with potential customers who’ve shown interest in your business. Choosing the right platform (Facebook, Google, etc.) is crucial for campaign success. Proper installation of tracking pixels is essential to track…
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Best B2B Lead Generation Strategies
Best B2B Lead Generation Strategies Estimated Reading Time: 7 minutes Key Takeaways B2B lead generation is essential for survival and growth in a competitive landscape. Content marketing is a foundational strategy for organic growth. Utilizing both paid and non-paid approaches can enhance lead generation efforts. Building trust and credibility is crucial in B2B markets. Table…
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Best Social Media Advertising Strategies: Everything You Need to Know
Best Social Media Advertising Strategies: A Complete Guide Estimated Reading Time: 10 minutes Key Takeaways Understand the importance of social media advertising strategies in achieving business objectives. Leverage platform-specific features to maximize ad performance. Utilize precise audience targeting for better ROI. Continuously monitor and optimize your campaigns. Select the right platforms based on your target…
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How Much Should a Small Business Spend on Advertising? A Comprehensive Guide
How Much Should a Small Business Spend on Advertising? Starter Guide Estimated Reading Time: 8 minutes Key Takeaways Small businesses typically spend 7-8% of their revenue on advertising. Advertising budgets are influenced by business size, industry competition, target audience, and economic conditions. Allocating your budget wisely between digital and traditional marketing is crucial. Understanding ROAS…
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This “Billboard” Tracks You— and That’s the Point
How Rideshare Advertising Blends Attention, Data, and Full-funnel Results Introduction Let’s call it like it is: the way people move around cities has changed. Rideshare services like Uber and Lyft aren’t just convenient—they’ve become part of the urban DNA. And wherever people go, brands should follow. Enter rideshare car wrap advertising—a creative, data-powered play that…
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What is Geofencing Advertising? Everything Local Businesses Need to Know
What is Geofencing Advertising? A Comprehensive Guide for Local Businesses Estimated Reading Time: 6 minutes Key Takeaways Geofencing advertising uses virtual boundaries to deliver targeted ads to consumers within specific geographic areas. It helps local businesses reach the right people at the right time and place. Geofencing can be creatively applied across various industries, including…
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Best Performance Marketing Strategies for Measurable ROI in 2025
Best Performance Marketing Strategies for Measurable ROI in 2025 Estimated Reading Time: 8 minutes Key Takeaways Performance marketing focuses on measurable outcomes, ensuring every marketing dollar is accounted for. Utilizing data-driven strategies is crucial for targeting the right audience effectively. Continuous optimization and A/B testing enhance campaign performance. Choosing the right ad platforms can significantly…
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It’s 2025 – Does SEO Strategy for Small Business Need to Change?
It’s 2025 – Does SEO Strategy for Small Business Need to Change? Estimated Reading Time: 8 minutes Key Takeaways Local SEO is crucial for attracting nearby customers in 2025. Optimizing your Google Business Profile enhances visibility. Creating locally relevant content engages your community. Table of Contents Understanding SEO: Your Digital Visibility Toolkit Why Local SEO…
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Coca-Cola’s AI Ad Flop: A Masterclass in Brand Misalignment and the Fragile Future of Creativity
Imagine, if you will, a Christmas future gone wrong — a scenario that, even in March 2025, holds critical lessons for the present. Last December, Coca-Cola released a promotional video generated entirely by artificial intelligence to celebrate the holiday season. The video, designed as a modern homage to its classic 1995 commercial “Holidays Are Coming,”…
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Have a marketing problem to solve?
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E: hello@chemistmedia.com
P: 214-865-9003
Have a marketing problem to solve?
We're here to help.
E: hello@chemistmedia.com
P: 214-865-9003
Have a marketing problem to solve?
We're here to help.
E: hello@chemistmedia.com
P: 214-865-9003