After a deep dive in the Media Labs our chemists hit the Genius Pub to swap breakthroughs and shake up the game. This is where the real alchemy happens—breaking down trends, mixing ideas and publishing marketing moves that actually drive results.
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Genius Pub-lications
After a deep dive in the Media Labs our chemists hit the Genius Pub to swap breakthroughs and shake up the game. This is where the real alchemy happens—breaking down trends, mixing ideas and publishing marketing moves that actually drive results.
Get the latest insights from our Research Lab to your inbox.
Thanks for subscribing! Please check your email for further instructions.
After a deep dive in the Media Labs our chemists hit the Genius Pub to swap breakthroughs and shake up the game. This is where the real alchemy happens—breaking down trends, mixing ideas and publishing marketing moves that actually drive results.
What’s Ahead for Local Business in 2025? Trends & Smart Ideas
As we move into 2025, the local advertising landscape is shifting faster than ever. Consumers are more fragmented across platforms, traditional media is evolving, and digital ad costs continue to fluctuate. The challenge? Maximizing ad effectiveness while maintaining a strong local presence. For businesses looking to reach the right audience, make every ad dollar work…
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Power of the Senses
The media landscape is beyond crowded. It’s like every company out there is yelling in a packed stadium, all trying to get a few thousand people to look their way. In the US, we’ve flooded consumers with 380 billion dollars worth of ads this year alone. But guess what? Consumers aren’t listening anymore. They’re tuning…
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A Simple Guide to Gross Rating Points (GRPs)
Let’s step back for a moment and focus on something fundamental. Gross Rating Points. They may sound like just another metric, but when you understand their true power, you realize they represent something much greater. GRPs are a way to quantify the reach of an idea, a campaign, a vision. In their simplicity, they can…
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Increase Your New HVAC Installs with Local Radio Advertising (Yes, Seriously!)
Alright, let’s cut to the heart of it: Everyone is obsessed with digital ads these days. Sure, Meta this, Google that—yeah, we know. But here’s the dirty little secret no one’s talking about: local radio is still a beast for building a brand. Yep, we said it. Old-school media isn’t dead. In fact, it might…
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How to Optimize and Evaluate Local Advertising
It’s easy to get caught up in the myriad of advertising options available today. From traditional print ads to the latest digital marketing tactics, local businesses have more tools than ever to reach their target audience. Yet, despite the vast array of advertising channels, many businesses struggle to see the desired results. The truth is,…
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Building Brand Awareness in HVAC: Trust and Strategy Over Big Budgets
In the HVAC game, reliability and trust are everything. Homeowners want a company they can count on, and that means brand awareness is crucial. But here’s the truth: you don’t need to blow a massive budget to build it. What you really need is a tight strategy and a focus on earning trust in your…
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The Science of Chemist Media : Why Successful Advertising is More Than Just Adding Channels
Businesses trying to grow are often tempted to expand their marketing across as many platforms as possible. After all, the most successful businesses advertise across multiple channels like Billboards, Meta, Google, and Radio all at the same time. The idea is that more impressions mean better results, right? Wrong. Here’s the deal: successful advertising isn’t…
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Two Pillars of a Successful Audio Campaign: “Trigger In” and “Power Out”
In the ever-evolving landscape of advertising, audio campaigns stand out for their unique ability to connect with audiences on an emotional and cognitive level. But what makes an audio campaign not just good, but truly great? There are about 3 dozen seriously amazing secrets we could dive into, but I will focus on two critical…
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Hyperlocal Advertising: Your Secret Weapon for Business Growth Success
Let’s get one thing straight: if you’re a local business and not using hyperlocal advertising, you’re playing the game wrong. Everyone’s out here still blowing cash on big, broad, spray-and-pray campaigns when the real winners are zeroing in on their specific neighborhoods and local markets. Hyperlocal advertising isn’t just a trendy buzzword—it’s the only way…
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Marketing Strategies for Startups: That Work!
Marketing Strategies for Startups: That Work! Estimated Reading Time: 10 minutes Key Takeaways Startups can overcome marketing challenges with creative and cost-effective strategies. Focusing on digital marketing channels, which can be affordable, can lead to a degree of scalable growth. Leveraging personal networks and creating compelling offers helps in acquiring first customers. Consistent evaluation and…
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How to Set Up Retargeting Ads: Step-by-Step Guide to Boost Conversions and ROI
How to Set Up Retargeting Ads: A Comprehensive Guide for E-commerce and Service Businesses Estimated Reading Time: 8 minutes Key Takeaways Retargeting ads help reconnect with potential customers who’ve shown interest in your business. Choosing the right platform (Facebook, Google, etc.) is crucial for campaign success. Proper installation of tracking pixels is essential to track…
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Best B2B Lead Generation Strategies
Best B2B Lead Generation Strategies Estimated Reading Time: 7 minutes Key Takeaways B2B lead generation is essential for survival and growth in a competitive landscape. Content marketing is a foundational strategy for organic growth. Utilizing both paid and non-paid approaches can enhance lead generation efforts. Building trust and credibility is crucial in B2B markets. Table…
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Best Social Media Advertising Strategies: Everything You Need to Know
Best Social Media Advertising Strategies: A Complete Guide Estimated Reading Time: 10 minutes Key Takeaways Understand the importance of social media advertising strategies in achieving business objectives. Leverage platform-specific features to maximize ad performance. Utilize precise audience targeting for better ROI. Continuously monitor and optimize your campaigns. Select the right platforms based on your target…
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How Much Should a Small Business Spend on Advertising? A Comprehensive Guide
How Much Should a Small Business Spend on Advertising? Starter Guide Estimated Reading Time: 8 minutes Key Takeaways Small businesses typically spend 7-8% of their revenue on advertising. Advertising budgets are influenced by business size, industry competition, target audience, and economic conditions. Allocating your budget wisely between digital and traditional marketing is crucial. Understanding ROAS…
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This “Billboard” Tracks You— and That’s the Point
How Rideshare Advertising Blends Attention, Data, and Full-funnel Results Introduction Let’s call it like it is: the way people move around cities has changed. Rideshare services like Uber and Lyft aren’t just convenient—they’ve become part of the urban DNA. And wherever people go, brands should follow. Enter rideshare car wrap advertising—a creative, data-powered play that…
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What is Geofencing Advertising? Everything Local Businesses Need to Know
What is Geofencing Advertising? A Comprehensive Guide for Local Businesses Estimated Reading Time: 6 minutes Key Takeaways Geofencing advertising uses virtual boundaries to deliver targeted ads to consumers within specific geographic areas. It helps local businesses reach the right people at the right time and place. Geofencing can be creatively applied across various industries, including…
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Best Performance Marketing Strategies for Measurable ROI in 2025
Best Performance Marketing Strategies for Measurable ROI in 2025 Estimated Reading Time: 8 minutes Key Takeaways Performance marketing focuses on measurable outcomes, ensuring every marketing dollar is accounted for. Utilizing data-driven strategies is crucial for targeting the right audience effectively. Continuous optimization and A/B testing enhance campaign performance. Choosing the right ad platforms can significantly…
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It’s 2025 – Does SEO Strategy for Small Business Need to Change?
It’s 2025 – Does SEO Strategy for Small Business Need to Change? Estimated Reading Time: 8 minutes Key Takeaways Local SEO is crucial for attracting nearby customers in 2025. Optimizing your Google Business Profile enhances visibility. Creating locally relevant content engages your community. Table of Contents Understanding SEO: Your Digital Visibility Toolkit Why Local SEO…
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E: hello@chemistmedia.com
P: 214-865-9003
Have a marketing problem to solve?
We're here to help.
E: hello@chemistmedia.com
P: 214-865-9003
Have a marketing problem to solve?
We're here to help.
E: hello@chemistmedia.com
P: 214-865-9003