Genius Pub-lications

Once upon a time people thought the earth was flat.

After a deep dive in the Media Labs our chemists hit the Genius Pub to swap breakthroughs and shake up the game. This is where the real alchemy happens—breaking down trends, mixing ideas and publishing marketing moves that actually drive results.

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Genius Pub-lications

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Hyperlocal Advertising: Your Secret Weapon for Business Growth Success

Let’s get one thing straight: if you’re a local business and not using hyperlocal advertising, you’re playing the game wrong. Everyone’s out here still blowing cash on big, broad, spray-and-pray campaigns when the real winners are zeroing in on their specific neighborhoods and local markets. Hyperlocal advertising isn’t just a trendy buzzword—it’s the only way…

It’s 2025 – Does SEO Strategy for Small Business Need to Change?

It’s 2025 – Does SEO Strategy for Small Business Need to Change? Estimated Reading Time: 8 minutes Key Takeaways Local SEO is crucial for attracting nearby customers in 2025. Optimizing your Google Business Profile enhances visibility. Creating locally relevant content engages your community. Table of Contents Understanding SEO: Your Digital Visibility Toolkit Why Local SEO…

AI-generated Santa in Coca-Cola ad backlash

Coca-Cola’s AI Ad Flop: A Masterclass in Brand Misalignment and the Fragile Future of Creativity

Imagine, if you will, a Christmas future gone wrong — a scenario that, even in March 2025, holds critical lessons for the present. Last December, Coca-Cola released a promotional video generated entirely by artificial intelligence to celebrate the holiday season. The video, designed as a modern homage to its classic 1995 commercial “Holidays Are Coming,”…

Best Lead Generation Strategies for Small Businesses: A Comprehensive 2024 Guide

Best Lead Generation Strategies for Small Businesses: A Complete Guide for 2024 Estimated Reading Time: 10 minutes Key Takeaways Understanding the importance of lead generation for small businesses. Distinction between paid and organic lead generation strategies. Seven proven strategies for effective lead generation. Maximizing digital advertising and PPC for lead generation. Utilizing automated tools to…

Best Digital Marketing Agencies Near Me: Your Ultimate Guide to Choosing the Right Partner

Best Digital Marketing Agencies Near Me: Your Complete Guide to Finding the Perfect Partner Estimated Reading Time: 10 minutes Key Takeaways Understand the different types of digital marketing agencies to choose the right partner. Evaluate agencies based on experience, expertise, communication, and cost. Decide between hiring an agency or building an in-house team based on…

How to Combine Online and Offline Marketing: Strategies for Seamless Multi-Channel Success

How to Combine Online and Offline Marketing: A Complete Guide for Modern Businesses Estimated Reading Time: 7 minutes Key Takeaways Combining online and offline marketing is crucial for modern businesses to maximize reach and engagement. Understanding and leveraging both digital and traditional marketing channels can lead to higher ROI. Consistency in brand messaging across all…

The Best Marketing Strategies for Regional Businesses to Achieve Growth and Success

The Best Marketing Strategies for Regional Businesses: A Complete Guide Estimated Reading Time: 8 minutes Key Takeaways Understanding the unique dynamics of regional markets is essential for business growth. Community engagement and local partnerships strengthen brand presence in regional areas. Localized content and targeted digital advertising enhance relevance and reach. Scaling marketing efforts requires automation…

Best SEO Strategies for Small Businesses to Boost Online Visibility

Best SEO Strategies for Small Businesses Estimated reading time: 10 minutes Key Takeaways Effective SEO strategies are essential for small businesses to stand out online in 2025. Understanding the differences between local SEO and traditional SEO helps tailor marketing efforts. Optimizing Google My Business enhances local search visibility. Using high-volume local SEO keywords attracts more…

How Effective is Car Wrap Advertising for Small Businesses?

How Effective is Car Wrap Advertising for Small Businesses? Estimated reading time: 8 minutes Key Takeaways Car wrap advertising offers significant daily exposure, reaching up to 70,000 impressions per day. It’s a cost-effective marketing strategy with a low cost per impression, ideal for small businesses. Vehicle wraps have a high recall rate, with 97% of…

Local Radio Advertising Strategies: Boost Your Business Reach

Local Radio Strategy to Boost Your Business Reach Estimated reading time: 7 minutes Key Takeaways Local radio advertising effectively targets local audiences for small businesses. It is a cost-effective medium compared to digital and traditional advertising. Identifying target audience and choosing effective time slots enhance ad success. Storytelling and local relevance increase listener engagement. Radio…

Have a marketing problem to solve?
We're here to help.

E: hello@chemistmedia.com
P: 214-865-9003

Have a marketing problem to solve?
We're here to help.

E: hello@chemistmedia.com
P: 214-865-9003

Have a marketing problem to solve?
We're here to help.

E: hello@chemistmedia.com
P: 214-865-9003

Have a marketing problem to solve?
We're here to help.

E: hello@chemistmedia.com
P: 214-865-9003