Genius Pub-lications

As we move into 2025, the local advertising landscape is shifting faster than ever. Consumers are more fragmented across platforms, traditional media is evolving, and digital ad costs continue to fluctuate. The challenge? Maximizing ad effectiveness while maintaining a strong local presence. For businesses looking to reach the right audience, make every ad dollar work…

Let’s step back for a moment and focus on something fundamental. Gross Rating Points. They may sound like just another metric, but when you understand their true power, you realize they represent something much greater. GRPs are a way to quantify the reach of an idea, a campaign, a vision. In their simplicity, they can…

It’s easy to get caught up in the myriad of advertising options available today. From traditional print ads to the latest digital marketing tactics, local businesses have more tools than ever to reach their target audience. Yet, despite the vast array of advertising channels, many businesses struggle to see the desired results. The truth is,…

Businesses trying to grow are often tempted to expand their marketing across as many platforms as possible. After all, the most successful businesses advertise across multiple channels like Billboards, Meta, Google, and Radio all at the same time. The idea is that more impressions mean better results, right? Wrong. Here’s the deal: successful advertising isn’t…