Genius Pub-lications

Once upon a time people thought the earth was flat.

After a deep dive in the Media Labs our chemists hit the Genius Pub to swap breakthroughs and shake up the game. This is where the real alchemy happens—breaking down trends, mixing ideas and publishing marketing moves that actually drive results.

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Genius Pub-lications

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AI-generated Santa in Coca-Cola ad backlash

Coca-Cola’s AI Ad Flop: A Masterclass in Brand Misalignment and the Fragile Future of Creativity

Imagine, if you will, a Christmas future gone wrong — a scenario that, even in March 2025, holds critical lessons for the present. Last December, Coca-Cola released a promotional video generated entirely by artificial intelligence to celebrate the holiday season. The video, designed as a modern homage to its classic 1995 commercial “Holidays Are Coming,”…

Best Lead Generation Strategies for Small Businesses: A Comprehensive 2024 Guide

Best Lead Generation Strategies for Small Businesses: A Complete Guide for 2024 Estimated Reading Time: 10 minutes Key Takeaways Understanding the importance of lead generation for small businesses. Distinction between paid and organic lead generation strategies. Seven proven strategies for effective lead generation. Maximizing digital advertising and PPC for lead generation. Utilizing automated tools to…

Best Digital Marketing Agencies Near Me: Your Ultimate Guide to Choosing the Right Partner

Best Digital Marketing Agencies Near Me: Your Complete Guide to Finding the Perfect Partner Estimated Reading Time: 10 minutes Key Takeaways Understand the different types of digital marketing agencies to choose the right partner. Evaluate agencies based on experience, expertise, communication, and cost. Decide between hiring an agency or building an in-house team based on…

How to Combine Online and Offline Marketing: Strategies for Seamless Multi-Channel Success

How to Combine Online and Offline Marketing: A Complete Guide for Modern Businesses Estimated Reading Time: 7 minutes Key Takeaways Combining online and offline marketing is crucial for modern businesses to maximize reach and engagement. Understanding and leveraging both digital and traditional marketing channels can lead to higher ROI. Consistency in brand messaging across all…

The Best Marketing Strategies for Regional Businesses to Achieve Growth and Success

The Best Marketing Strategies for Regional Businesses: A Complete Guide Estimated Reading Time: 8 minutes Key Takeaways Understanding the unique dynamics of regional markets is essential for business growth. Community engagement and local partnerships strengthen brand presence in regional areas. Localized content and targeted digital advertising enhance relevance and reach. Scaling marketing efforts requires automation…

Best SEO Strategies for Small Businesses to Boost Online Visibility

Best SEO Strategies for Small Businesses Estimated reading time: 10 minutes Key Takeaways Effective SEO strategies are essential for small businesses to stand out online in 2025. Understanding the differences between local SEO and traditional SEO helps tailor marketing efforts. Optimizing Google My Business enhances local search visibility. Using high-volume local SEO keywords attracts more…

How Effective is Car Wrap Advertising for Small Businesses?

How Effective is Car Wrap Advertising for Small Businesses? Estimated reading time: 8 minutes Key Takeaways Car wrap advertising offers significant daily exposure, reaching up to 70,000 impressions per day. It’s a cost-effective marketing strategy with a low cost per impression, ideal for small businesses. Vehicle wraps have a high recall rate, with 97% of…

Local Radio Advertising Strategies: Boost Your Business Reach

Local Radio Strategy to Boost Your Business Reach Estimated reading time: 7 minutes Key Takeaways Local radio advertising effectively targets local audiences for small businesses. It is a cost-effective medium compared to digital and traditional advertising. Identifying target audience and choosing effective time slots enhance ad success. Storytelling and local relevance increase listener engagement. Radio…

How Effective is Car Wrap Advertising? A Complete Guide for Small Businesses

How Effective is Car Wrap Advertising? A Complete Guide for Small Businesses Estimated reading time: 10 minutes Key Takeaways Car wrap advertising can generate up to 70,000 daily impressions. Offers high return on investment (ROI) and cost-effectiveness for small businesses. Effective design practices enhance the impact of car wraps. Car wraps boost brand visibility and…

Marketing Strategies for Startups: That Work!

Marketing Strategies for Startups: That Work! Estimated Reading Time: 10 minutes Key Takeaways Startups can overcome marketing challenges with creative and cost-effective strategies. Focusing on digital marketing channels, which can be affordable, can lead to a degree of scalable growth. Leveraging personal networks and creating compelling offers helps in acquiring first customers. Consistent evaluation and…

How to Set Up Retargeting Ads: Step-by-Step Guide to Boost Conversions and ROI

How to Set Up Retargeting Ads: A Comprehensive Guide for E-commerce and Service Businesses Estimated Reading Time: 8 minutes Key Takeaways Retargeting ads help reconnect with potential customers who’ve shown interest in your business. Choosing the right platform (Facebook, Google, etc.) is crucial for campaign success. Proper installation of tracking pixels is essential to track…

Best B2B Lead Generation Strategies

Best B2B Lead Generation Strategies Estimated Reading Time: 7 minutes Key Takeaways B2B lead generation is essential for survival and growth in a competitive landscape. Content marketing is a foundational strategy for organic growth. Utilizing both paid and non-paid approaches can enhance lead generation efforts. Building trust and credibility is crucial in B2B markets. Table…

Best Social Media Advertising Strategies: Everything You Need to Know

Best Social Media Advertising Strategies: A Complete Guide Estimated Reading Time: 10 minutes Key Takeaways Understand the importance of social media advertising strategies in achieving business objectives. Leverage platform-specific features to maximize ad performance. Utilize precise audience targeting for better ROI. Continuously monitor and optimize your campaigns. Select the right platforms based on your target…

How Much Should a Small Business Spend on Advertising? A Comprehensive Guide

How Much Should a Small Business Spend on Advertising? Starter Guide Estimated Reading Time: 8 minutes Key Takeaways Small businesses typically spend 7-8% of their revenue on advertising. Advertising budgets are influenced by business size, industry competition, target audience, and economic conditions. Allocating your budget wisely between digital and traditional marketing is crucial. Understanding ROAS…

This “Billboard” Tracks You— and That’s the Point

How Rideshare Advertising Blends Attention, Data, and Full-funnel Results Introduction Let’s call it like it is: the way people move around cities has changed. Rideshare services like Uber and Lyft aren’t just convenient—they’ve become part of the urban DNA. And wherever people go, brands should follow. Enter rideshare car wrap advertising—a creative, data-powered play that…

What is Geofencing Advertising? Everything Local Businesses Need to Know

What is Geofencing Advertising? A Comprehensive Guide for Local Businesses Estimated Reading Time: 6 minutes Key Takeaways Geofencing advertising uses virtual boundaries to deliver targeted ads to consumers within specific geographic areas. It helps local businesses reach the right people at the right time and place. Geofencing can be creatively applied across various industries, including…

Best Performance Marketing Strategies for Businesses in 2025 image

Best Performance Marketing Strategies for Measurable ROI in 2025

Best Performance Marketing Strategies for Measurable ROI in 2025 Estimated Reading Time: 8 minutes Key Takeaways Performance marketing focuses on measurable outcomes, ensuring every marketing dollar is accounted for. Utilizing data-driven strategies is crucial for targeting the right audience effectively. Continuous optimization and A/B testing enhance campaign performance. Choosing the right ad platforms can significantly…

It’s 2025 – Does SEO Strategy for Small Business Need to Change?

It’s 2025 – Does SEO Strategy for Small Business Need to Change? Estimated Reading Time: 8 minutes Key Takeaways Local SEO is crucial for attracting nearby customers in 2025. Optimizing your Google Business Profile enhances visibility. Creating locally relevant content engages your community. Table of Contents Understanding SEO: Your Digital Visibility Toolkit Why Local SEO…

Have a marketing problem to solve?
We're here to help.

E: hello@chemistmedia.com
P: 214-865-9003

Have a marketing problem to solve?
We're here to help.

E: hello@chemistmedia.com
P: 214-865-9003

Have a marketing problem to solve?
We're here to help.

E: hello@chemistmedia.com
P: 214-865-9003

Have a marketing problem to solve?
We're here to help.

E: hello@chemistmedia.com
P: 214-865-9003