Genius Pub
(Our Pub-lications)

The media landscape is beyond crowded. It’s like every company out there is yelling in a packed stadium, all trying to get a few thousand people to look their way. In the US, we’ve flooded consumers with 380 billion dollars worth of ads this year alone. But guess what? Consumers aren’t listening anymore. They’re tuning…

Let’s step back for a moment and focus on something fundamental. Gross Rating Points. They may sound like just another metric, but when you understand their true power, you realize they represent something much greater. GRPs are a way to quantify the reach of an idea, a campaign, a vision. In their simplicity, they can…

Alright, let’s cut to the heart of it: Everyone is obsessed with digital ads these days. Sure, Meta this, Google that—yeah, we know. But here’s the dirty little secret no one’s talking about: local radio is still a beast for building a brand. Yep, we said it. Old-school media isn’t dead. In fact, it might…

It’s easy to get caught up in the myriad of advertising options available today. From traditional print ads to the latest digital marketing tactics, local businesses have more tools than ever to reach their target audience. Yet, despite the vast array of advertising channels, many businesses struggle to see the desired results. The truth is,…

In the HVAC game, reliability and trust are everything. Homeowners want a company they can count on, and that means brand awareness is crucial. But here’s the truth: you don’t need to blow a massive budget to build it. What you really need is a tight strategy and a focus on earning trust in your…

Businesses trying to grow are often tempted to expand their marketing across as many platforms as possible. After all, the most successful businesses advertise across multiple channels like Billboards, Meta, Google, and Radio all at the same time. The idea is that more impressions mean better results, right? Wrong. Here’s the deal: successful advertising isn’t…

In the ever-evolving landscape of advertising, audio campaigns stand out for their unique ability to connect with audiences on an emotional and cognitive level. But what makes an audio campaign not just good, but truly great?  There are about 3 dozen seriously amazing secrets we could dive into, but I will focus on two critical…

Let’s get one thing straight: if you’re a local business and not using hyperlocal advertising, you’re playing the game wrong. Everyone’s out here still blowing cash on big, broad, spray-and-pray campaigns when the real winners are zeroing in on their specific neighborhoods and local markets. Hyperlocal advertising isn’t just a trendy buzzword—it’s the only way…