After a deep dive in the Media Labs our chemists hit the Genius Pub to swap breakthroughs and shake up the game. This is where the real alchemy happens—breaking down trends, mixing ideas and publishing marketing moves that actually drive results.
Get the latest insights from our
Research Lab to your inbox.
Thanks for subscribing! Please check your email for further instructions.
Get the latest insights from our
Research Lab to your inbox.
Thanks for subscribing! Please check your email for further instructions.
Genius Pub-lications
After a deep dive in the Media Labs our chemists hit the Genius Pub to swap breakthroughs and shake up the game. This is where the real alchemy happens—breaking down trends, mixing ideas and publishing marketing moves that actually drive results.
Get the latest insights from our Research Lab to your inbox.
Thanks for subscribing! Please check your email for further instructions.
After a deep dive in the Media Labs our chemists hit the Genius Pub to swap breakthroughs and shake up the game. This is where the real alchemy happens—breaking down trends, mixing ideas and publishing marketing moves that actually drive results.
Marketing Strategies for Startups: That Work!
Marketing Strategies for Startups: That Work! Estimated Reading Time: 10 minutes Key Takeaways Startups can overcome marketing challenges with creative and cost-effective strategies. Focusing on digital marketing channels, which can be affordable, can lead to a degree of scalable growth. Leveraging personal networks and creating compelling offers helps in acquiring first customers. Consistent evaluation and…
Read More
How to Set Up Retargeting Ads: Step-by-Step Guide to Boost Conversions and ROI
How to Set Up Retargeting Ads: A Comprehensive Guide for E-commerce and Service Businesses Estimated Reading Time: 8 minutes Key Takeaways Retargeting ads help reconnect with potential customers who’ve shown interest in your business. Choosing the right platform (Facebook, Google, etc.) is crucial for campaign success. Proper installation of tracking pixels is essential to track…
Read More
Best B2B Lead Generation Strategies
Best B2B Lead Generation Strategies Estimated Reading Time: 7 minutes Key Takeaways B2B lead generation is essential for survival and growth in a competitive landscape. Content marketing is a foundational strategy for organic growth. Utilizing both paid and non-paid approaches can enhance lead generation efforts. Building trust and credibility is crucial in B2B markets. Table…
Read More
Best Social Media Advertising Strategies: Everything You Need to Know
Best Social Media Advertising Strategies: A Complete Guide Estimated Reading Time: 10 minutes Key Takeaways Understand the importance of social media advertising strategies in achieving business objectives. Leverage platform-specific features to maximize ad performance. Utilize precise audience targeting for better ROI. Continuously monitor and optimize your campaigns. Select the right platforms based on your target…
Read More
How Much Should a Small Business Spend on Advertising? A Comprehensive Guide
How Much Should a Small Business Spend on Advertising? Starter Guide Estimated Reading Time: 8 minutes Key Takeaways Small businesses typically spend 7-8% of their revenue on advertising. Advertising budgets are influenced by business size, industry competition, target audience, and economic conditions. Allocating your budget wisely between digital and traditional marketing is crucial. Understanding ROAS…
Read More
This “Billboard” Tracks You— and That’s the Point
How Rideshare Advertising Blends Attention, Data, and Full-funnel Results Introduction Let’s call it like it is: the way people move around cities has changed. Rideshare services like Uber and Lyft aren’t just convenient—they’ve become part of the urban DNA. And wherever people go, brands should follow. Enter rideshare car wrap advertising—a creative, data-powered play that…
Read More
What is Geofencing Advertising? Everything Local Businesses Need to Know
What is Geofencing Advertising? A Comprehensive Guide for Local Businesses Estimated Reading Time: 6 minutes Key Takeaways Geofencing advertising uses virtual boundaries to deliver targeted ads to consumers within specific geographic areas. It helps local businesses reach the right people at the right time and place. Geofencing can be creatively applied across various industries, including…
Read More
Best Performance Marketing Strategies for Measurable ROI in 2025
Best Performance Marketing Strategies for Measurable ROI in 2025 Estimated Reading Time: 8 minutes Key Takeaways Performance marketing focuses on measurable outcomes, ensuring every marketing dollar is accounted for. Utilizing data-driven strategies is crucial for targeting the right audience effectively. Continuous optimization and A/B testing enhance campaign performance. Choosing the right ad platforms can significantly…
Read More
It’s 2025 – Does SEO Strategy for Small Business Need to Change?
It’s 2025 – Does SEO Strategy for Small Business Need to Change? Estimated Reading Time: 8 minutes Key Takeaways Local SEO is crucial for attracting nearby customers in 2025. Optimizing your Google Business Profile enhances visibility. Creating locally relevant content engages your community. Table of Contents Understanding SEO: Your Digital Visibility Toolkit Why Local SEO…
Read More
Marketing Strategies for Startups: That Work!
Marketing Strategies for Startups: That Work! Estimated Reading Time: 10 minutes Key Takeaways Startups can overcome marketing challenges with creative and cost-effective strategies. Focusing on digital marketing channels, which can be affordable, can lead to a degree of scalable growth. Leveraging personal networks and creating compelling offers helps in acquiring first customers. Consistent evaluation and…
Read More
How to Set Up Retargeting Ads: Step-by-Step Guide to Boost Conversions and ROI
How to Set Up Retargeting Ads: A Comprehensive Guide for E-commerce and Service Businesses Estimated Reading Time: 8 minutes Key Takeaways Retargeting ads help reconnect with potential customers who’ve shown interest in your business. Choosing the right platform (Facebook, Google, etc.) is crucial for campaign success. Proper installation of tracking pixels is essential to track…
Read More
Best B2B Lead Generation Strategies
Best B2B Lead Generation Strategies Estimated Reading Time: 7 minutes Key Takeaways B2B lead generation is essential for survival and growth in a competitive landscape. Content marketing is a foundational strategy for organic growth. Utilizing both paid and non-paid approaches can enhance lead generation efforts. Building trust and credibility is crucial in B2B markets. Table…
Read More
Best Social Media Advertising Strategies: Everything You Need to Know
Best Social Media Advertising Strategies: A Complete Guide Estimated Reading Time: 10 minutes Key Takeaways Understand the importance of social media advertising strategies in achieving business objectives. Leverage platform-specific features to maximize ad performance. Utilize precise audience targeting for better ROI. Continuously monitor and optimize your campaigns. Select the right platforms based on your target…
Read More
How Much Should a Small Business Spend on Advertising? A Comprehensive Guide
How Much Should a Small Business Spend on Advertising? Starter Guide Estimated Reading Time: 8 minutes Key Takeaways Small businesses typically spend 7-8% of their revenue on advertising. Advertising budgets are influenced by business size, industry competition, target audience, and economic conditions. Allocating your budget wisely between digital and traditional marketing is crucial. Understanding ROAS…
Read More
This “Billboard” Tracks You— and That’s the Point
How Rideshare Advertising Blends Attention, Data, and Full-funnel Results Introduction Let’s call it like it is: the way people move around cities has changed. Rideshare services like Uber and Lyft aren’t just convenient—they’ve become part of the urban DNA. And wherever people go, brands should follow. Enter rideshare car wrap advertising—a creative, data-powered play that…
Read More
What is Geofencing Advertising? Everything Local Businesses Need to Know
What is Geofencing Advertising? A Comprehensive Guide for Local Businesses Estimated Reading Time: 6 minutes Key Takeaways Geofencing advertising uses virtual boundaries to deliver targeted ads to consumers within specific geographic areas. It helps local businesses reach the right people at the right time and place. Geofencing can be creatively applied across various industries, including…
Read More
Best Performance Marketing Strategies for Measurable ROI in 2025
Best Performance Marketing Strategies for Measurable ROI in 2025 Estimated Reading Time: 8 minutes Key Takeaways Performance marketing focuses on measurable outcomes, ensuring every marketing dollar is accounted for. Utilizing data-driven strategies is crucial for targeting the right audience effectively. Continuous optimization and A/B testing enhance campaign performance. Choosing the right ad platforms can significantly…
Read More
It’s 2025 – Does SEO Strategy for Small Business Need to Change?
It’s 2025 – Does SEO Strategy for Small Business Need to Change? Estimated Reading Time: 8 minutes Key Takeaways Local SEO is crucial for attracting nearby customers in 2025. Optimizing your Google Business Profile enhances visibility. Creating locally relevant content engages your community. Table of Contents Understanding SEO: Your Digital Visibility Toolkit Why Local SEO…
Read MoreHave a marketing problem to solve?
We're here to help.
E: hello@chemistmedia.com
P: 214-865-9003
Have a marketing problem to solve?
We're here to help.
E: hello@chemistmedia.com
P: 214-865-9003
Have a marketing problem to solve?
We're here to help.
E: hello@chemistmedia.com
P: 214-865-9003